Hi, I'm Karla!

I'm a product designer based in New York. Since 2017, I’ve enjoyed turning complex problems into simple, beautiful and intuitive designs.

I am passionate about inclusive and accessible design, creating impactful and seamless end-to-end experiences.

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On a iMac monitor screen, it displays the homepage for Iota Delta Sorority. The homepage features an image of a group of women wearing different shades of pink smiling in front of their house letters.

Web UI/Branding

Iota Delta Sorority

Iota Delta Sorority

This project focuses on developing and launching a rebrand of the sorority identity on all digital media and social platforms to modernize the organization’s digital presence.

J.P. Morgan Wealth Management

Public Website Re-design on Chase.com

A re-brand of over 20 public product landing pages to enhance user engagement, ensure brand consistency, and further develop the design system to help expedite the launch process.

Results
8% increase in digital account openings in 2023. 34% increase in lead generation for financial advisor products via LUCY (Let us contact you) form submissions.

Role
‍Senior Product Designer

View case study
A open Macbook laptop with the browser opened to the J.P. Morgan Wealth management website.

Exhibit-e & Dan Miller Design

Website creation for artists and art galleries

Develop responsive website templates utilizing HTML, CSS, and JavaScript, and employ a proprietary content management system to construct both the backend and frontend of the experience.

Results
Successfully launched over 30+ unique projects ranging from responsive webinterfaces to print products that have met and exceeded client expectations.

Role
‍Senior Designer

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Mockup of a Macbook with the exhibit-e logo.

Masters Thesis

Universal Access NY

Research project to promote discussions about universal design and the importance of access for people in the disability community.

Results
Launched a social awareness campaign that brings public recognition on the difficulties of accessibility in urban areas for wheelchair users. The campaign is used to address these issues through storytelling with an interactive game.

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Floating laptop on a blue background displaying the homepage of the Universal Access NY website.

Knock Knock stuff

Print Product Design

Designed numerous products that are functional and fun using InDesign. Each piece that I designed required strong type skills, layout design, and an eye for detail.

Results
Launched over 10 successful print products that were sold in numerous high-traffic retailers such as Target, Pier One Imports, T.J.Maxx, and Amazon.

Role
Designer

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A light blue book with gold foil on it is placed on an angle on a dark wood surface. Beneath the book is the same book but opened to a chapter with a brown pattern called Rejections.